Your business may use bulk bags as a part of your operation, but have you considered them as a seriously powerful marketing tool?
Our new BOPP full-graphic print bulk bags are made with a BOPP laminate film which allows them to be full-graphic printed, giving you the opportunity to use your bags as a B2B or even B2C marketing medium.
Construction, landscaping, grain and seed, horticulture and stockfeed are just a few of the industries that can benefit from utilising their bulk packaging for communications. Imagine, a busy job site on a main street and there it is, a bulk bag with your brand, in front of 100s if not 1000s of people who drive past. No need to pay for costly signage or billboards when you can use what’s already available on-site, your bulk bags!
Running a campaign? One of the more commonly used outdoor marketing tools are billboards. Although billboards get great visibility, they are costly and can take up a lot of your advertising budget. The average cost of a billboard in New Zealand is between $1,900 to $3,600 per month which is budget that could be used elsewhere within your business.
The more people that see your brand the more they will remember it and the more they will bring it up in conversation (referrals). Your bulk bags have a multitude of potential touch points on its journey from supplier to logistics, to reseller, to customer, to job site and beyond. Most of these touchpoints involve people, people who will see and remember your brand. So when you have packaging that is eye-catching, carries a message and illustrates what you do all in one place you can see the potential as a branding tool.
Packaging design is holding more importance in industries such as stockfeed, especially for brands that have multiple products and large ranges. Choosing your colours, imagery and design layout will be the difference between saving time, avoiding mistakes with logistics and making identification easier for customers when selling through retail stores.
Having the contents in full-graphic print on the side of your bulk bags could solve potential identification issues within your operation and can be used to market those products to your chosen target market.
Not sure how your brand will transfer to a bulk bag? Our in-house design team understand how best to display your brand on BOPP bulk bags and can supply artwork, help with layout and walk you through the design process.
Your bulk bags connect with multiple parts of your business every day, which means you could be missing out on opportunities to utilise your bags for more than transporting or storing your products. BOPP Bulk bags can deliver important messages, build brand awareness, and create custom solutions for your business.
